Measurement Suite
Upload a CSV in any module to measure incrementality, plan tests, and allocate budget — no data leaves your session.
A/B Testing
Significance calculator for conversion-rate and revenue tests — frequentist and Bayesian readouts, plus pre-test power and MDE planning.
Pre/Post Analysis
Time-series counterfactual around an intervention date: expected baseline, confidence bands, and cumulative lift or loss versus history.
Geo Testing
Geography-based incrementality with a synthetic control built from holdout markets, placebo-based p-values, and iROAS when spend is provided.
Brand Incrementality
Measures how much paid brand search adds beyond SEO: organic recapture during a brand pause, true incremental CPA, and break-even cannibalization.
Next Best Dollar
Fits diminishing-returns curves per channel from historical spend, ranks the next best dollar, and forecasts incremental volume for added budget.
Sales Lag
Measures how long ad exposure takes to become a closed sale — the number that sets minimum test length for long-cycle B2B and how far to shift outcomes when fitting budget curves.