Measurement Suite

Upload a CSV in any module to measure incrementality, plan tests, and allocate budget — no data leaves your session.

A/B Testing

Significance calculator for conversion-rate and revenue tests — frequentist and Bayesian readouts, plus pre-test power and MDE planning.

Time-series counterfactual around an intervention date: expected baseline, confidence bands, and cumulative lift or loss versus history.

Geography-based incrementality with a synthetic control built from holdout markets, placebo-based p-values, and iROAS when spend is provided.

Measures how much paid brand search adds beyond SEO: organic recapture during a brand pause, true incremental CPA, and break-even cannibalization.

Fits diminishing-returns curves per channel from historical spend, ranks the next best dollar, and forecasts incremental volume for added budget.

Pick the module that matches your question and download its CSV template.
Export the matching data from your ad platforms or analytics, then upload it.
Map your columns, set the test parameters, and run the analysis.
Read the plain-English readout — every estimate ships with a confidence interval and validation checks.